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Switching
  • Τετάρτη 16 Σεπ 2015
    Switching
    0
    Changing the behaviour of key stakeholders – including consumers, healthcare professionals and regulators – lies at the heart of any successful switch of a medicine from prescription to non-prescription status. Companies should also be prepared to rethink their own behaviour and expectations.
     
  • Τρίτη 15 Σεπ 2015
    Switching
    0
    Switching medicines from prescription to OTC status is a key driver of growth for the consumer healthcare industry worldwide, but the process is risky and success is patchy.
     
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